Microsoft thinks that your Facebook account costs $300

Oct 24, 2007 Uncategorized

 

 

Today Microsoft has acquired 1.6% of Facebook, paying 240 million dollars. So the smart guys from Redmon (and their strategic consultants, of course) think Facebook has a value of 15 billion dollars! That’s a lot of money for a company with 300 employees! But it’s not about the employees talent, it’s about the 50 million active users of the platform where the value is. And it’s really high, around 300 bucks per active user.
Now I think to myself… can they really get 300 dollars from the average user?
It smells like dotcom boom reborn…

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This entry was posted on Wednesday, October 24th, 2007 at 11:39 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
  • http://www.blogger.com/profile/04196591517428959128 Martín

    You raise a very good point there. Social platforms are not valued on basis to their technology or staff (well having well-known founders is always a point) but on their users. The more users you have the more money you will get.

    does an account worth 300$? Well, it will depend on the ads money that an account can generate. Social network users are really prone to click on ads and that certainly makes good bucks.

  • http://www.blogger.com/profile/18178999300259710048 Diego Parrilla

    Technology is a commodity when we talk about Social Platforms even for a multimillion users site. Founders is an important asset, but you cannot directly link smart founders to a billionare company. And users worth 300$ each? If we assume a CPM of 5$ (a high CPM) it means that every user should visit 60000 pages of Facebook to start to be profitable. If a user visit a new page every fifteen seconds (I think it’s more…) that’s almost a million seconds online per user, or around 15000 minutes. If the average session is 20 minutes every day in public websites, that’s 750 days of online usage.
    This means that they are assuming that the average Facebook session is much higher than 20 minutes, and users visit it every day!

  • http://www.blogger.com/profile/04196591517428959128 Martín

    Well, you do not have to convince me. I do not think it worths that money.

    I do not know what is the average CPM of a facebook account. I know that here for example in Ireland people are addicted to it (you can continously hear people, and not only teenagers, talking about their profiles in the tram), and probably their sessions and CPC are quite good.

    However, probably thea ads money would not be enough to cope with that estimation and we may have to sum the ads money plus the marketing and positioning money that this kind of deals generate.